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CleanUp Kitsune (ki-tsu-ne) is an award‐winning environmental brand that inspires waste awareness and everyday kindness through the whimsical adventures of earth-friendly yokai. Cleanup Kitsune sponsors events, parks, nonprofits and schools, educating on waste and litter awareness while assisting in the transition of sustainable, single-use alternatives, collecting trash and littering kindness.
Cleanup Kitsune features two gentle fox spirits named Misaki & Kazeo. They promote sustainability and naturalist perspectives while sharing Japanese traditions, philosophies and folklore. Follow their journey as they learn about the responsibilities of humanity and discover how they help humans and yokai along the way.
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Approximately
of litter collected, sorted and responsibly disposed of.
489.3 lbs
ENVIRONMENTAL SPONSOR
CleanUp Kitsune proudly supports a community of parks, orgs, outdoor events and Japanese festivals. Check out our wonderful cleanup partners below.
Since their launch in 2023, CleanUp Kitsune has removed and sorted approximately 85,627pieces/489.3lbs of litter & through their waste organization stations, community cleanups and events, have diverted over 6000 pounds of waste from going to landfills.
COMMUNITY CLEANUPS 🚮
THE STORY OF CLEANUP KITSUNE
On one blissful day in the yokai realm, Kazeo’s life is saved by a spirit of the wind, leaving him in the wind’s debt. The wind is blamed by the humans for littering the earthly realm. Receiving pressure from the other elemental spirits, the wind has no choice but to cleanup the place in order to clear it’s name. However, the sly and silly wind tasks Kazeo with the job.
Maintaining a strong love for the humans, Misaki assists Kazeo in the earthly realm and shows how cleaning is but one part of the puzzle in preventing trash from piling up. We must use love in order to create connection to each other, to the earth and to ourselves. Only then shall Misaki, Kazeo and friends overcome the careless.
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Disclaimer:
Cleanup Kitsune, its themes, characters and likeness are copyrighted. Cleanup Kitsune, its owners, and/or operators, are not liable and do not assume any liability for any injuries in an attempt to recreate its likeness or actions. CleanUp Kitsune is performed by trained professionals. Any attempt or intention to recreate CleanUp Kitsune, its public activities, in mask and/or in costume, is not recommended. Attempts at CleanUp Kitsune activities may result in serious injury. Cleaning in any costume is at your own risk.
Be kind & safe out there friends!